Specific: Find out where our core audience is hanging out on-line and what they are saying about LGBT choral music with a view to generally incorporating good ideas into our marketing and specifically to increasing # of Facebook fans by 100% and establishing a viable and relevant Twitter presence.
Measurable: Bi-weekly synopses of content and key findings shared at half-hourly meetings prior to rehearsal.
Attainable: Listening posts monitored by a team of dedicated personnel. Synopses posted to a template on Google Docs.
Relevant: Listening posts established via Google Alerts, following other LGBT Choruses on Twitter, Key word searches on Twitter, joining other LGBT Chorus Facebook Fan Pages.
Time Bound: Listening experiment to be conducted April 19, 2010 through June 11, 2010.
Audience Segment:
M+F LGBTQA 30+ with social capital and an affinity for the arts who may require education as to the relevance and repertoire of SFGMC.
Listening Post
Team Member
Google Alerts “SFGMC”
Google Alerts
“Gay Chorus”
Twitter
Follow LGBT Choruses
Twitter Key Words
Facebook
LGBT Choruses Fan Pages
LGBT Blogs
Jeffrey Huang
X
X
Ken McPherson
X
Jim Nickerson
X
X
Teddy Witherington
X
Next Steps:
1. 4/18: Establish interest/participation of Team Members - TVW
2. 4/18 – 4/30: Set up Google docs template – JN
3. 4/18 – 4/30: Set up first check-in meeting – TVW
4. 4/18 – 4/30: Further research on tools and appropriate listening posts – JN
5. 4/19: Establish Twitter key words – JH
6. 4/19: Commence listening - All
7. 4/30: Upload synopses to Google docs template – All
8. 5/01: Meeting to review reports
Social Media Lab - Listening Experiment
Objective:
Specific: Find out where our core audience is hanging out on-line and what they are saying about LGBT choral music with a view to generally incorporating good ideas into our marketing and specifically to increasing # of Facebook fans by 100% and establishing a viable and relevant Twitter presence.
Measurable: Bi-weekly synopses of content and key findings shared at half-hourly meetings prior to rehearsal.
Attainable: Listening posts monitored by a team of dedicated personnel. Synopses posted to a template on Google Docs.
Relevant: Listening posts established via Google Alerts, following other LGBT Choruses on Twitter, Key word searches on Twitter, joining other LGBT Chorus Facebook Fan Pages.
Time Bound: Listening experiment to be conducted April 19, 2010 through June 11, 2010.
Audience Segment:
M+F LGBTQA 30+ with social capital and an affinity for the arts who may require education as to the relevance and repertoire of SFGMC.
“Gay Chorus”
Follow LGBT Choruses
LGBT Choruses Fan Pages
Next Steps:
1. 4/18: Establish interest/participation of Team Members - TVW
2. 4/18 – 4/30: Set up Google docs template – JN
3. 4/18 – 4/30: Set up first check-in meeting – TVW
4. 4/18 – 4/30: Further research on tools and appropriate listening posts – JN
5. 4/19: Establish Twitter key words – JH
6. 4/19: Commence listening - All
7. 4/30: Upload synopses to Google docs template – All
8. 5/01: Meeting to review reports